Most things we enjoy are nothing more than the results of schemers sitting around a board room or a bar room, trying to figure out a way to push a product, and that’s certainly nothing new.
Back in 1941, three men were said to be sitting at the now-shuttered Cock ‘n Bull restaurant in Los Angeles, griping about how they weren’t able to move their products. Two of the men were John G. Martin of G.F. Heublein Brothers, Inc., and Rudolph Kunett, spirits distributors who were trying to introduce Americans to the Russian potato juice known as vodka. Another was Jack Morgan, owner of the restaurant and president of a company that produced sodas, who was weary of hawking his snappy ginger beers. After some drinks and a little old-fashioned bar stool what-iffing, the Moscow Mule was thrust unto the world — the name coming, of course, after the men had downed a few themselves.
Comprised of three simple ingredients, the Moscow Mule is a drink that has waned in and out of fashion through the years since its inception. A classic mule is made up of vodka, ginger beer and a few slices of squeezed lime. Ginger beer is not the same as ginger ale, in that it possesses a fuller, spicier quality.
Even with so few ingredients, a Mule’s flavor and kick can vary greatly. The Mule at Motor Supply Co. has a grapefruit note to it – bartender Josh Streetman had the Goya brand Jamaican style ginger beer on hand, and noted that it had an intense dryness, lending an unusual but refreshing quality.
A short wander away, The Mamas and the Tapas showcases its version of the Mule in the classic copper mug. Other than the long-concocted sales scheme, the reason for the copper mug is that the acidity of the lime juice is said to react with the copper, giving the drink its signature “kick.” Not all bartenders believe the story of the marketing ploy gone right, however. While I was enjoying the fresh and clean beverage of the hour, bartender Tripp (who wouldn’t give me his last name) wove this incredibly believable but likely untrue tale: “A man went up a mountain on a mule with a secret recipe and it was hard to get across the mountain and he was a lonely guy who carried the one thing in his family’s legacy, the Moscow Mule. As for the copper mug … it was my idea.”
The mule at The Mamas and the Tapas has a fresh and clean taste, with the fresh ginger shining through in the Gosling’s ginger beer it uses. It also has Reed’s Ginger Beer on hand here, but for reasons Tripp refused to disclose due to his confidentiality agreement with the aforementioned lonely mountain guy, the Gosling’s tends to be the more popular choice.
While the quality of the vodka is important to prevent a hangover after imbibing too many of these refreshing cocktails, the more powerful flavors from the other two ingredients keep the need for top-shelf liquor down considerably, making the Mule an excellent choice for those nights where your wallet’s level of sophistication isn’t quite on par with that of your palate.
In addition to the abovementioned watering holes, Pearlz Oyster Bar, Takosushi and Pasta Fresca also feature Mules on their cocktail lists. Despite Mules being a classic drink, few menus in Columbia list them, but any seasoned bartender should know how to create the drink. With summer heat lingering on the horizon, this thirst quencher will be an easy and welcome accessory to the famous warmth headed to our city.
3LAU on Sunday, October 26th and the Unofficial Skrillex Mothership Tour After-Party on the 27th. More information and tickets for both can be found here. VIP tables available.
Bluegrass, Bidding, and BBQ
Join The Palladium Society Thursday, October 23rd from 7-10 p.m. for its 11th annual silent auction, featuring music by The Mustache Brothers and catering by Bourbon and The Oak Table. Tickets are $30 at the door and include admission, drinks, and food. Get yours online now!
Four Miles, Twelve Doughnuts
Winston’s Wish aims to increase knowledge and understanding of children with autism, and you can help by participating in the 4.donut Race on October 25th. Start at Edventure Children’s Museum, run 2 miles to Krispy Kreme, eat 12 doughnuts, and run back! Registration is required and can be done here before October 23rd at 5 p.m.
King Lear in Finlay Park
October 16th-18th and 22nd-25th, the South Carolina Shakespeare Company presents William Shakespeare’s King Lear. All performances held at the Finlay Park Ampitheatre at 7:30 PM. For tickets and more information, click here or call 803-665-2000.
The Other Place at Trustus Theatre
Juliana Smithton is a successful neurologist whose life seems to be coming unhinged. A mystery unfolds as fact blurs with fiction, past collides with present and the elusive truth of Juliana’s mental health boils to the surface in The Other Place, running at Trustus Theatre October 17th through November 1st. There will be a talk-back following the matinee on October 19th. Tickets can be purchased here or by calling the box office at 803-254-9732.
SEARCH FREE TIMES
Cupcake now hiring a closing manager. Must be outgoing, customer service focused, able to work evenings and weekends. Apply in person. 1213 Lincoln Street, Columbia SC 29201. freshcupcakes.com
U.S. Security Associates
Now hiring immediately for armed and unarmed security officers. WE TRAIN YOU! Columbia & surrounding areas. ussecurityassociates.com
Local business is searching for new associates who are looking for a fun environment to earn great wages. Great position for college students/recent graduates. Must be well-mannered with excellent customer service skills/work ethic/ability to lift heavy items/must have valid Driver’s License. Call 803-376-4884 or email resume: firstname.lastname@example.org.
Real Estate Spotlight
Coldwell Banker United, Realtors Welcome To Our Neighborhood! Work With The Best! CBCarolinas.com
AVSX TECHNOLOGIES Your Home Is The Heart Of Your Family, Are You Protecting It? WWW.AVSX.COM