Lexington will get a chance to learn about the unusual shopping environment that is ALDI when the international chain opens up its first store in the Lexington area on July 24. Based on rigorous German efficiency, the chain decreases its overhead costs by renting grocery carts for a quarter, not offering free bags and simple (read: just an open box) displays.
The grand opening will be on July 24 at 5182 Sunset Boulevard in Lexington, though eager shoppers can get a preview and samples of store products on July 23 from 10 a.m. through 3 p.m.
ALDI is able to offer steeper discounts on staple products due to their practice of offering mostly private label brands within their stores, a practice that may be familiar to Trader Joe’s shoppers, since both companies were founded by brothers Karl and Theo Albrecht.
“We challenge shoppers to switch from national brands to our high-quality exclusive brands and save up to 50 percent without compromising,” says Scott Kornegay, Salisbury division vice president for ALDI. “As important as price is, the only way to attract and keep shoppers is to have quality products.”
Additionally this newest location will save the company even more money by featuring eco-friendly features such as using recycled materials, energy-saving refrigeration and light bulbs, as well as taking advantage of natural light.