FT Politics

Henry McMaster’s Dog Wants You to Vote for Him

By Eva Moore
Monday, May 19, 2014 |

Meet Boots: Former attorney general Henry McMaster, who’s running for lieutenant governor, has a campaign ad out featuring his 3-year-old bulldog, Boots.

The ad also features Ronald Reagan and Obamacare.

Curious about whether there was much precedent for the use of dogs in political campaign ads, we did a little digging. The best example was probably this attack ad from 1984, which is narrated by one of several bloodhounds searching for former Democratic Sen. Dee Huddleston of Kentucky. It was once named the 7th most game-changing political ad of all time — though as the New Yorker explains, it was pretty misleading — and it launched the career of U.S. Senate Minority Leader Mitch McConnell.

McMaster faces Ray Moore, Mike Campbell and Pay McKinney in the South Carolina Republican primary June 10.

Have we missed any other dogs in political ads? Let us know.

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